So you can increase return on ad spend and find a true partner. Real client stories, hard-won insights, and actionable steps to choose the right partner for your advertising, without the guesswork.
Photographer Andrew Feraci joins Jodi on the psychology of being seen: why visual identity matters, and how confidence and authenticity change the way a founder shows up.
Dr. Peter Wishney on shifting from practitioner to CEO: the systems, the numbers, and the leadership habits that let a business scale without burning out its owner.
Jodi interviews her mother, Lyn Sample, founder of Aceco LLC, on revenue recovery: unpaid invoices, and how to enforce a financial agreement with dignity.
April Palmer, known as the Hot Mess Boss, on the messier side of entrepreneurship: staying authentic while the business scales, and listening to what customers actually need.
Eddy Miranda on building trust and authority before the ad spend: traffic acquisition that works, and understanding what a customer actually costs you.
Nick Pavlidis on leadership and community, and why a clear vision stated simply outperforms a plan nobody can repeat.
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